There is some scary sounding statistic floating around about how many women are wearing the wrong sized bra. While I think this is partly the clothing industry’s fault – keeping costs down by only producing a limited range and expecting women to fit – this has been changing over the last decade. However, many women don’t understand how bra sizing works – that the cup size is relative not absolute.
While some women are comfortable without a bra, for most women wearing an illfitting bra impacts on their ability to live an active life. I know I would never have taken up running if I was still wearing the sizing I used to be handed – two band sizes too large just because they didn’t stock any larger cups! And for larger ladies, its not just running. The discomfort of walking around is enough to limit their activities.